Launched in 2003, at a time when the market for cold rolled steel was fragmented and served by a host of undifferentiated products, Tata Steelium works with the simple objective of providing total `peace of mind` in purchase and consumption of cold rolled steel, through assured availability, consistent quality, absolute professionalism, customization and with dedicated distribution and service channels.

The brand is serving wide range of industries today which includes auto ancillaries sector, the panel industry for electrical and telecom applications, the furniture industry and the packaging industry.