The introduction of Tata Astrum Super in 2019, has consolidated the HR sheets market which was previously unorganized and fragmented, creating value for customers in terms of the supply of quality products. This solved a substantial challenge for end-users who grappled with issues like below-par quality, unpredictable pricing, inconsistent supply, and difficulties in procuring sheets of their desired sizes and thicknesses. Today, Tata Astrum Super stands tall as one of Tata Steel's premier retail brands, establishing new standards of excellence through its product superiority, source authenticity, and 100% quality assurance. It has become the brand of choice for fabricating a wide array of products, including Agri-Equipment, Agri-Implements, Transportation Vehicles, and General Engineering products.